Collaboration Anticipation: Nars Andy Warhol Collection

This fall, Nars will launch “Nars Andy Warhol”, a new limited edition, color cosmetics collection created by founder Francois Nars under a license with The Andy Warhol Foundation.  Nars is no stranger to collaborations – most recently, the brand partnered with Thakoon to create a line of nail polishes inspired by the designer’s Spring 2012 Collection – but then neither is The Warhol Foundation.  In 2011, the artist’s estate raked in $6 million, earning the Pop Artist the number 13 spot on Forbes magazine’s ranking of “top-earning dead people”.  This is largely due to the Foundation’s rather indiscriminate product licensing policies, as his iconic images and persona have been lent to everything from Levi’s Jeans to Philip Treacy hats. (Something tells me that Warhol, originator of the “artist as a brand” phenomena, wouldn’t mind.)  But back to the makeup… The collection will feature “innovative packaging, formulas, and shades,” evocative of “the cool, image-rich, character-laden world of Warhol,” according to Women’s Wear Daily.  Bright bold colors are definitely having a fashion moment, so I predict the line will be extremely successful.  Nars is declaring that the Warhol partnership will be it’s largest strategic collaboration to date, and I can’t wait to get my hands on it.

Thakoon for Nars limited edition nail polishes

Warhol’s Marilyn Monroe 31, 1967. Brightly painted images such as this are likely to serve as inspiration for the Nars color palettes.


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