In less than one month, Louis Vuitton’s much anticipated collection in collaboration with Japanese artist Yayoi Kusama will hit stores. Mark your calendars for July 10th and head to one of LV’s retail locations for first dibs on everything from trench coats to high heels ornamented with Kusama’s whimsical dot motifs.
The collection launch was timed to sync up with the opening of Kusama’s retrospective at the Whitney Museum of American Art, previously at the Tate Modern in London and sponsored by the luxury brand. The retrospective highlights Kusama’s work, spanning an impressive a variety of media. Recently, the artist has focused on creating “installations that immerse the viewer in her obsessive vision of endless dots and nets or infinitely mirrored space.”
Marc Jacobs, in a video interview on the collaboration’s microsite, states that one of his motivations for entering into the partnership was to “bring the work of Kusama to still yet another audience, the audience of Louis Vuitton…there will be a new venue, a new place to see this work, and to come to appreciate it, through the eyes of Vuitton”. A collector himself, Jacobs has a long history of supporting Contemporary Artists through similar partnerships in the past, including LV collaborations with Takashi Murakami (which, it can be argued, sparked a surge of designer/artist partnerships in the luxury market landscape), Richard Prince, and Stephen Sprouse.
With all the hyped-up media buzz around this collection, it is bound to sell out fast. If you can’t get to a store in July, additional items such as leather goods will be released in October.