Ruben Toledo has teamed up with Ralph Pucci to illustrate a limited edition collection of furniture created by Pucci, specifically white oak tables and chairs in all shapes and sizes. The pieces can be made to order, with Toledo hand painting them based on customer specifications. Other pieces, produced in limited quantities, are already adorned with surreal and whimsical images. Pucci, who’s showroom features a varied mix of art, photography, mannequins and home furnishings, launched the partnership in May during the Contemporary Furniture Fair. An exhibition of works and illustrations, including an example of the furniture collaboration, is currently on view at Pucci’s New York Penthouse showroom.
Pucci and Toledo have been collaborating since 1986 on mannequins and wall illustrations, and the designer Isabel Toledo (Ruben’s wife) has dressed Pucci mannequins. This new endeavor, however, is supposed to be a modern spin on a famous collaboration in the Forties and Fifties between the Italian artist Piero Fornasetti who painted furniture by the Italian architect and designer Gio Ponti.
I bet other brands will start implementing this partnership concept, and the opportunities to purchase artist-adorned furniture will steadily increase. Any takers?