As the world’s attention turns to London and international jetsetters flock to the city for the 2012 Summer Olympics, which begin next week, the fashion world is hoping to get in on the action by focusing their attention on UK-based retail locations.
Opening Ceremony, the trend-setting retailer with locations in New York and Tokyo, had to get a bit creative to capitalize on the influx of travelers to London since their new Covent Garden outpost was not set to open until the fall. The solution? Opening a temporary pop-up sore a few blocks down from their permanent space. OC owners Humberto Leon and Carol Lim collaborated with some of their favorite designers on limited-edition capsule collections exclusive to the pop-up store, many of which were created with an Olympic theme (see a few of the looks on their website here). Designers in this category include Norma Kamali, Band of Outsiders, House of Holland, Delfina Delettrez, Pamela Love, and Proenza Schouler. Other collaborators, such as Chloë Sevigny, brought back some of their best-selling items from previous partnerships with the store. See pictures of the brightly-accented store below!
A Chanel beauty boutique will also be popping up in Covent Garden, opening to the public tomorrow. Dedicated exclusively to the brand’s beauty and fragrance products, the two-floor store will preview exclusive items, host make-up classes, and host London’s first ever Chanel nail bar. What better way to take a break from strenuous Olympic game watching than some pampering at a Chanel nail salon?! The store will remain open for 6 months initially, but if successful (which I imagine it will be), it could stay open longer. More details can be found on their website: www.chanelatcoventgarden.com (but don’t expect to find anything except a countdown clock until the store is official open!)