Cynthia Rowley has created a four-piece capsule collection entitled the “Gagosian Collection,” which includes three dresses and a handbag. These limited edition items were designed from a series of photographic reproductions of fifteen looks in her Fall 2010 collection. Approaching the design process much like an artist approaches his or her work, Rowley based the collection concept on the notion that the product of a runway show is really a photograph. “Rowley’s concept borrows from post-modern appropriation strategies and the tradition of galleries selling editions of photographs or lithographs of great artists’ work,” states the description on Grey Area‘s website, which is currently selling the line.
Rowley herself is an avid art collector and supporter of the arts. She has collaborated previously with artists including Will Cotton, Olaf Breuning, and Ryan McNamara on various ventures and collections. Another POI (point of interest): she co-founded the online art start-up Exhibition A, a members only website that sells exclusive editions by contemporary artists.