Louis Vuitton Commissions Mural for Miami Store

What better time to get artsy in Miami than right before Art Basel? That had to be going through the minds of those over at LVMH when they opened a temporary store in the city’s Design District last Friday. LV commissioned a mural by LA artist Retna for the stark white exterior of the short-term location, which will serve as a presence for the brand until a permanent store opens in 2014. This is the first time the brand has commissioned art for the exterior of a store; LV typically invests in art to engage shoppers as they browse through merchandise inside retail locations. The design for the mural mirrors that of a scarf designed by the artist to sell at the Design District location, which integrates his trademark graffiti letters in a hot pink and blue color palette. In addition to the mural and scarf, Retna also created three unique works for the store’s VIP salon.

The LV mural by LA artist Retna

A view from opening night

images via WWD by Courtesy Photo



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