What better time to get artsy in Miami than right before Art Basel? That had to be going through the minds of those over at LVMH when they opened a temporary store in the city’s Design District last Friday. LV commissioned a mural by LA artist Retna for the stark white exterior of the short-term location, which will serve as a presence for the brand until a permanent store opens in 2014. This is the first time the brand has commissioned art for the exterior of a store; LV typically invests in art to engage shoppers as they browse through merchandise inside retail locations. The design for the mural mirrors that of a scarf designed by the artist to sell at the Design District location, which integrates his trademark graffiti letters in a hot pink and blue color palette. In addition to the mural and scarf, Retna also created three unique works for the store’s VIP salon.
images via WWD by Courtesy Photo