Grey Area x Helmut Lang

Grey Area, always a leader in the art-as-fashion-as-art category (as exemplified in this post, and this one), is back with a collaboration with global fashion brand Helmut Lang. The project has two components: a Grey Area for Helmut Lang capsule collection of goods soon to be sold on the Grey Area website, accompanied by sculptural installations by New York based artist Shelter Serra for Lang’s flagship stores.

The collection of “goods” will surely warrant a later post, but for now I will focus on the sculptures. Serra (as in Richard Serra, Shelter’s unle) created 17 custom sculptures for Helmut Lang retail locations by casting vintage car engines that have come to define the American car culture of the late 1960’s and 70s. The sculptures are aptly titled “Engine Blocks.”  For those who are familiar with Shelter’s practice, these sculptural pieces are aligned in his exploration of casting everyday objects in unique materials to replicate archetypes of our culture (You might recollect his Homeade Birkin Bag). You can view the installation November 2nd – January 7th, or be first in line at the launch during Artlog’s SoHo Art Crawl at the Mercer Street HL store.

“351 Ford” Engine Block

image via shopgreyarea.tumblr.com

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