Stella McCartney’s Art-Themed Pre-Fall Presentation

Very rarely does a fashion event attract so many art world notables, as did Stella McCartney’s Pre-Fall 2013 Presentation, held at an Upper East Side townhouse earlier this month. The designer had her models mingling with guests, with the goal of creating an theatrical, out-of-the-ordinary “happening” in which she could show her new collection. In one room, Grey Area (a company that I often write about as a result of their goal to promote works that intersect the worlds of art, fashion and design) created a studio-like setting in which models served as muses to artists John Gordon Gauld, Miky Fábrega, and Catherine Delphia, who painted the models on easels during the presentation. Whereas the typical fashion presentation involves models standing still in an organized lineup as viewers walk by examining the clothing, McCartney’s interactive affair was rather unique. Hence the attendance of said art world notables, including Jeff Koons, Rachel Feinstein, Rob Pruitt, Ingrid Sischy, and Gavin Brown. As if I needed more evidence I need to start an art and fashion event company…!

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Justine Koons, Rachel Feinstein, Stella McCartney, Sandy Brant, Ingrid Sischy, and Jeff Koons

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Looks from the collection

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Models mingling and interacting within the event setting

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More looks from the collection

Models posing as artists muses

Models posing as artists’ muses

all images via David X Prutting/BFAnyc.com

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