In a groundbreaking deal with MAC Cosmetics, girl-of-the-moment Rihanna has collaborated on multiple color cosmetic collections that will roll out over the course of the year. Though images from the various collections have been circulated to the media, the first product to launch in-stores will be RiRi Woo, a lipstick inspired the singer’s favorite MAC red, Ruby Woo. The release date coincides with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn. MAC will also open a pop-up shop on-site at the concert to showcase the line.
In an exclusive interview with WWD, Rihanna discussed channeling her creativity in other outlets, and her connection to MAC as a brand: “Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”
The MAC deal is unprecedented in that the brand has never collaborated with a single personality on more than a one-time project. Rihanna, however, has co-created four collections that include a total of 31 SKUs. Rihanna’s name will appear on packaging, and her signature will be embossed on the RiRi Woo lipstick case as well as a few other products. She was shot for the fall and holiday and winter ad campaigns. As such, the singer is being referred to a “creative partner” rather than a collaborator.
Rihanna is truly having her moment, all at the ripe age of 25. Love this girl. Can’t wait to see what she does next.