Mary Katrantzou for [s]edition

Greek fashion designer Mary Katrantzou (who’s collaboration with Current/Elliott I raved about in this post), has created her first digital artwork in partnership with [s]edition. s[edition] offers original artworks from well-known artists in digital format, with the goal of making art collecting both instant and affordable. Once a work is purchased through their platform, you can then access it anywhere and display it on any digital screen.

Katrantzou’s penchant for print and pattern design is nearly unmatched in the fashion world, which she adapts to varying silhouettes each season to create a fantastic world of color and beauty. Thus, it comes as no surprise that her first digital artwork would similarly integrate colorful shapes and designs. She chose the pound note as the central theme, appropriating the symbol into various forms. Pound – as the work is aptly titled – “is a collage of many fragments of English pound notes that are fused into a magical whole that is then animated according to the rules of a kaleidoscope.” To collect Katrantzou’s work, visit [s]edition’s website here.

Various screenshots of the digital artwork:

Screen shot 2013-03-09 at 6.43.30 PM

Screen shot 2013-03-09 at 6.42.30 PM

Screen shot 2013-03-09 at 6.42.11 PM

Screen shot 2013-03-09 at 6.41.46 PM

Screen shot 2013-03-09 at 6.41.22 PM


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