Tommy Hilfiger recently kicked-off his Surf Shack Summer Program in partnership with the Art Production Fund, an ongoing partner of the Tommy Hilfiger Corporate Foundation. In addition to releasing a capsule collection of Surf Shack clothing for summer, Hilfiger also announced the launch of a limited edition Surf Shack collection of surfboards designed by five contemporary artists: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon. The boards will be displayed as part of special surf-inspired exhibitions at Tommy Hilfiger’s US Flagship locations in Miami, L.A., and New York.
The Summer Program will further include a cross-continent Surf Shack bus tour, which begins in San Diego in June. The customized Surf Shack bus will travel to cities across North America, opening up as a mobile pop-up shop to sell the artist-designed surf boards and other specialty products. Only a limited number of boards were produced, selling for $2,000 each. To learn more about the artists or inquire to purchase, visit the Tommy Hilfiger website.