Love is in the air at fast-fashion retailer Target this month with the launch of the Prabal Gurung for Target capsule collection. Fashionistas across the country have been counting down to the launch date of the collection since the announcement last fall, garnering the most anticipation for a Target collaboration since Missoni. In fact, a ticket to the launch party in New York last night was one of the hottest tickets in town.
The excitement was sparked further with the release of the movie-poster-like ad campaign featuring Olivia Thirlby, and the collection look book that hit the blogs last month. Described by Gurung as being “inspired by love,” the looks are on trend for Spring, featuring electric, bold colors in a variety of patterns on ruffle-y dresses, shorts, blazers, separates, and shoes. The designer is one of the most prominent on the fashion scene right now, continuously putting out inspired and innovative collections. He never ceases to awe me season after season.
Warning: launch may cause mass shopping hysteria. I suggest you arrive first thing in the morning and wear ample padding if you plan on buying in-store when the collection hits on February 10th. Which brings me to my next (and often-pondered question): WHY IS THERE NOT A TARGET IN NYC???