In one of the most unique collaborations I have seen lately with The Andy Warhol Foundation (the ever-licensing organization also recently partnered with Perrier and Bugaboo), Dior has utilized some of Warhol’s early hand drawn work from the 1950s in his Fall/Winter 2013 collection. “For me Warhol made so much sense,” Dior creative director Raf Simons said of the collaboration on Dior’s website. “I was interested in the delicacy and sensitivity in the early work he did, I was drawn to that graphic style naturally in this collection. It was that notion of hand work and personal signature that fitted throughout.” Particularly, Simons worked Warhol’s “Stamped Shoe with Butterflies 1961,” “High Heel,” and “Shoe 1955” onto several handbags and silk dresses.
The collection as a whole is truly a nod to the label’s founder. Christian Dior himself was an avid art enthusiast, a close friend of many artists, and a gallerist prior to his move into fashion. The collection centered around a theme of surrealism, with the art of Dali and Giacometti serving as much of his inspiration. The notions of Surrealism and Pop through Warhol’s drawings were brought together in what was referred to in the show dossier as a “scrapbook.” To top it all off, the dreamscape of the show’s set brought to mind Magritte with a cloud-covered path winding around large mirrored spheres.
A number of dresses incorporating Warhol drawings from the Dior Autumn/Winter 2013 collection
The Andy Warhol Foundation has kept itself busy with a number of new brand collaborations, fresh off the heels of the incredibly successful NARS Andy Warhol collection.
This summer, Perrier Sparkling Natural Mineral Water will launch a series of limited-edition bottles inspired by Warhols’s Perrier bottle screen print series from the 1980s in honor of the brand’s 150th anniversary. While over 40 works featuring the Perrier bottle were produced in 1983, the brand is now offering glass bottles featuring four different label designs pulling from seven different Warhol inspirations from the series, overlayed by some of the artist’s famous quotes. The collection will be available beginning June 24th wherever Perrier is sold.
And for all the moms out there, Bugaboo—the high-end stroller company, products by which can often be spotted in NYC’s Tribeca or Upper East Side neighborhoods—has also collaborated with the Warhol Foundation to launch two stroller accessories collections inspired by Warhol’s flowers and cars silk screen series. Bugaboo has successfully collaborated on limited edition designs before, but partners have stemmed mostly from the fashion world, including Missoni, Marc Jacobs, and Viktor & Rolf. The collections hit stores in May, and the brand intends to launch a second edition with the AWF this fall.